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That's too much for a short video. Key Performance Indicators (KPI's) Report. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Describes the roles of key players like owners, board of directors, and staffs. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Stakeholder mapping is the process of identifying key stakeholders (i.e. The companys activities are aimed at offering international air transportation. 1. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Secondly, the airline has a good market share in Europe. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. (2020, September 26). You can build your own Stakeholder map using the simple steps summarized below: 1. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). 2. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Figure 22: Balance scorecard (a) for . But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Focusing on improving the control and decision making across operations. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Opines that customers want cheap flights that are comfortable and safe. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. brand reputation, economy of scale, and cost control are key success factors of ba. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. 1. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Its headquarters are located at the London Luton airport, UK. Figure 1: EasyJet stakeholder map. False. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Local community and pressure groups. Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). food companies also depend on them as they operate on over 800 routes. Analysis, Pages 18 (4448 words) Views. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Opines that pressure groups would want to increase the good reputation of the charity. must. The y-axis represents the interest in or impact of your project on a stakeholder. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. This has managed to ensure that the presence of this airline in Europe is felt. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Corporate stakeholders are usually customers, suppliers and shareholders. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Purpose. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. What is stakeholder mapping? Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. Some of the services and packages which are being offered by this airline are competitive. Just another site easyjet stakeholder mapping Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. Stelios Haji-Ioannou (Greek) founded the company in 1995. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. "Easyjet Stakeholder Mapping" Essays and Research Papers . This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Building your map. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. 2. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. It is based on the low-cost, no-frills model of the US carrier Southwest. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). EasyJet Company's Strategic Analysis and Marketing. Managing Change at British Airways, An Introduction. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. This has dented its ability to effectively compete in the European airline industry. al. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. 1. people flying for pleasure are not being forced, so leisure travel would be considered excludable. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. In addition, a stakeholder analysis can help you: Gain more support and resources. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Analyzes how the demand for jet fuel strains the supply system in volusia county. Best Essays. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 4. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Every business has stakeholders involved. Then evaluate the other options which will bring to the fray better returns. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . the price elasticity of demand depends on the number of competitors that are in that route. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. The x-axis represents the level of influence or power of the stakeholder over the success of your project. employers or management may lose a large sum of profit because of the inoperative production. 1. This ensures the customers are satisfied with the nature of operations which are in progress. Explains that venter et. These should include practices and policies which are in line with the company mission. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Stakeholder groups will vary enormously according to the nature of the business. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Home; About. Best Essays. easyjet stakeholder mappingchicago religious demographics. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. One of the best things about easyJet is its refund policy. (2020, September 26). Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Best EasyJet Topic Ideas & Essay Examples. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Brand reputation, economy of scale and cost control are some the key success factors of BA. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Widely used in project management, stakeholder mapping is typically performed at the beginning of . This allows you to easily see who can influence your project and how each person is related to the other. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. You are free to use it for research and reference purposes in order to write your own paper; however, you I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. easyJet has a cost advantage over its major competitors on the primary network that it operates. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. The company has 15000 employees as per early 2020 records. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. For different referencing styles and detailed guidelines, please click here. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Powerful Essays. To make the connections and associations between stakeholders tangible by visualising them. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. SWOT & PESTLE.com (2023). Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). IvyPanda. Easyjet Analysis. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. This is done before a project is started. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. however, there are weaknesses which restrict their performances and revenues. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Passengers have confidence in the airlines security measures. Stakeholder analysis is a way to get help from key project players. Most EasyJet Topics to Write about. The second aspect which is on the strategy of this company is sustainability. Few airlines in Europe have lower fares. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. 3. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet 10. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Reach thousands of academicians and corporates. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. There are several business strategies which this company has been employing in order to achieve its objectives. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: Modern aircraft fleet with unparalleled network, 1. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. EasyJet Company's Strategic Analysis and Marketing. 2. Learn More. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Explains that positive and negative externalities influence the supply and demand of the airline industry. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). the risk free rate is typical given the current economy and market risk premium. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. We will write a custom essay specifically for you. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. 3. Identify your stakeholders . All Rights Reserved by Barakaat Consulting. Explains that the airline industry is impacted by current market trends, and externalities. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Do you want us to design a market survey or write a market research report as per your specific requirements? Company profile. (732)548-0013/0015.